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Writing for your business can be next to impossible - even for a good writer. It's hard to be objective about something so close to your heart.

Stop pounding your keyboard in frustration! Buzzverb is here to help. We can take your raw materials and make your copy into something truly memorable. Use the form at right to let us know how we can help you!

It's not all business; in our blog section (below), we provide writing advice and links to great writing-related articles. Subscribe to our RSS feed to be notified each time we post.

does your copy hold up?

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Our first article is up at Digital Web Magazine, and we couldn’t be happier. We talk about optimizing text for a quick scan in order to make websites more accessible to new viewers. With all the RSS feeds we read every day (189 at last count) we appreciate it when articles are written in a way that facilitates scanning. Who has time to read every word? Though clearly you should read every word of our article. That just goes without saying.

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Processing Creativity

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Jane Espenson’s post on her creative process got me thinking. What are your creative rituals?

When I’m working on an article, I have an information-collecting ritual that involves lots of open tabs in Firefox and a great deal of highlighting. Even if I only use one or two of my background articles in the finished product, I like to have everything right there. I also work best if I can blast some music while I’m writing; it clears my mind and makes it easier for me to say what I want to say.

Novel writing is similar, but instead of open tabs I use the information collecting mojo of Scrivener.

Post your creative rituals in the comments. I’m always interested in the way other people write.

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Get It From The Source: Jane Espenson on Writing

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I just ran across Jane Espenson’s blog, Jane in Progress (on a link from Neil Gaiman - you’d think I have some sweet connections, and I’d hate to disabuse you of that notion), and it’s pretty seriously fab. As a Buffy fan, I know Jane’s writing style rocks. Her blog is no exception. Aimed at aspiring writers and screenwriters, Jane’s blog gives some terrific advice as well as a relaxed, informal voice that seems more like chatting with a friend than getting a lesson in comedy writing. Which in itself is an excellent lesson, and one more bloggers should emulate. Don’t talk down to your audience! Don’t play your cards close to the chest! Writing isn’t like magic; you won’t get in trouble for revealing your secrets.

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